M1000 Military Spec Watch Review
The M1000 is a brand new “military spec watch” that recently appeared online as part of a 75% off offer. The watch promises to provide military-grade performance. Here’s our review of the M1000.
What is the M1000 Military Spec Watch?
The M1000 Military Spec Watch is a military watch that claims to be exclusively available online because of a military surplus “of massive proportions”. Basically, the makers of the watch claim that the United States military invested millions of dollars into this watch, and then produced too many watches.
Whether you believe that story or not, the M1000 is available for purchase online today at a price of $56, which the manufacturer claims is 75% off the original retail price.
Why would a watch made specifically for the military have a retail price in the first place? And why would a manufacturer give watches away for one quarter of that price? I don’t know. But let’s take a closer look at the M1000 watch features.
M1000 Watch Features
- Made from 46 Stainless Steel
- Features an anti-scratch glass face
- 3ATM waterproof
- Automatic date
- Chronograph and repeater
- Normal retail price of $116
- “Precision Quartz Movement”
- “State of the art electroluminescent lighting”
- “Combat rated”
- Lifetime warranty
- 5 to the second accurate alarm settings
- Multi-function 24 hour stopwatch
The creators of the M1000 can dress up these features however they like, but at the end of the day it’s still just a basic watch. Most watches have a quartz movement and automatic date, for example, and the “State of the art electroluminescent lighting” is just the part of the watch that glows at night – something you can see on a $10 watch from Walmart.
It’s also unclear what the makers of the watch mean when they say “combat rated”. Who rates a watch as “combat rated”? What’s required for a watch to achieve that designation?
The M1000 comes with some big bulk discounts. The more watches you buy, the more you save on each watch. Here’s how pricing breaks down:
- 1 Watch: $56
- 2 Watches: $97
- 3 Watches: $117
- 4 Watches: $169
- 5 Watches: $145
- 10 Watches: $350
The price per watch never goes below $29 each, which is the price per watch you pay when buying 5. Yes, that’s not a typo: it’s cheaper to buy 5 watches than 4 watches. Watches are available to be shipped anywhere in America. You can pay online using the secure form, which accepts all types of credit cards.
M1000 Lifetime Guarantee
The manufacturer of the M1000 frequently mentions the watch’s lifetime guarantee. Here’s how they describe that guarantee:
“As long as you own the M1000, it’s protected against defects, breakage, or failure in any situation. From the band to the crown and precision movement, absolutely everything is covered. All you need to do is ask for a replacement and the manufacturer will send you a brand new watch.”
The watch is “guaranteed not to break”. So if you break this watch through normal usage, you’ll get a replacement. That’s a guarantee we don’t see with any other watchmaker.
Is the M1000 Actually Used by the Military?
The makers of the M1000 love to throw out statistics and hope that you believe them. They claim that the M1000 watches are only available to you today because of a massive military surplus. The government made thousands of extra watches and couldn’t give them away to enough soldiers, so they started to sell them online.
How exactly did the military make so many extra watches? Here’s how the makers of the M1000 explain it:
“Since development began in 2012, the Department of Defense has been forced to cut over 80,000 active service positions. And from 2010 to 2015, military spending went from 20.1% to a mere 15.9% of the federal budget. Due to budget issues, thousands of ready-for-combat timepieces are now available.”
Cutting the military budget from 20.1% to 15.4% of the entire federal budget of America sounds like a huge decrease.
NationalPriorities.org reports that military spending made up 53.71% of America’s discretionary spending in 2015. Discretionary spending was 29.34% of the federal budget in total. That gives us total military spending in 2015 of 15.79% of the federal budget.
In 2010, the US government spent $847.86 billion on its military, which is about $48 billion more than it did in 2015. Out of a total budget of $3.55 trillion, military spending accounted for 23.9% of the budget.
So the creators of the M1000 got their numbers a little wrong, but the story remains the same: military spending as a percentage of the total federal budget has dropped sharply over the last few years.
However, trying to find any evidence that soldiers, special forces, or contractors use the M1000 is difficult. Most soldiers spend more than $50 on a heavy-duty watch, so it seems unlikely that someone would use the M1000 in a real combat situation. Soldiers often need watches with sensors like a compass, gyrometer, barometer, altimeter, and GPS. The M1000 has none of those things.
Nevertheless, in an effort to get you to believe that it’s used by real military forces, the creators of the M1000 even share a fake Facebook post where “Estevan Romo” posted a picture of someone wearing the watch while holding a rifle, saying “The only watch my US Combat Team Trusted.”
Ultimately, most people would agree it’s a little shady to try to sell watches by Photoshopping them onto real members of the US military.
Who Makes the M1000 Watch?
The M1000 is sold online by a company named NationalMilitarySurplus.com. That company never mentions its source for the watch, or where the watch is manufactured. We’re led to assume that the watch was made by some department of the US military, although that doesn’t appear to be the case.
You can get in touch with NationalMilitarySurplus.com only through mail (at least, that’s the only contact information listed on their Contact Us page):
2600 W. Olive Ave Suite 500
Burbank, CA 91505
Should the M1000 Be your Next Military Grade Watch?
The M1000 drags you in with a story about how the US military drastically overestimated its watchmaking budget, accidentally producing thousands of surplus watches. Now, you can get those watches available at 75% off.
In reality, the M1000 is just a straightforward waterproof watch that doesn’t appear to do anything special.
The best part of the watch, however, is the lifetime guarantee: the makers of the watch guarantee the watch is unbreakable, and they’ll replace the watch for free if you’re able to break it. that’s a guarantee we don’t see from any other watchmaker.
If you’re looking for a waterproof watch that comes with basic stopwatch, date, and time information and nothing else, then the M1000 may be a good option – especially if you take advantage of the lifetime guarantee every time you break it.